Josh Rowe

With more than two decades at the intersection of brand partnerships, media, and live music, Josh has shaped strategy and execution at Dayglo Presents, Hype Machine, BuzzMedia, and PureVolume.

He has created immersive experiences for brands including Mazda, Marshall, Harley-Davidson, Taco Bell, Fender, Diageo, and HP, at events like Hype Hotel, Brooklyn Bowl Family Reunion, The Lab @ Panorama, and PureVolume House, and at major festivals including SXSW, NAMM, Panorama, LEVITATION, and NOLA JazzFest. His activations enhance the consumer experience rather than disrupt it.

Josh pioneered the multiday “house” event concept now common at music festivals. Putting the experience first, and building authentic relationships among sponsors, brands, and attendees, runs through all of it. His unconventional yet strategic approach blends brand storytelling with unforgettable live experiences.