Dead WaxSponsorship. Production. Experience. Resonance.
Creating deeper grooves where music, culture, and brands intersect.
Dead Wax is a consulting agency rooted in the spirit of music, arts, and culture.
Event art
Poster wall
Posters from events we have worked on. Tap one to see it up close.
What we do
Just as a record’s grooves hold the subtle markings that make each pressing unique, Dead Wax thrives in the details that others overlook.
Specializing in the spaces between brands, audiences, and experiences, Dead Wax delivers sponsorship strategy and procurement, production, and experiential activations that create meaningful connections resonating long after the moment has passed.
Founded in 2025 by Josh Rowe, who brings more than 20 years of experience across music, live events, media and content.
Sponsorship Procurement
Sales strategy, proposals, negotiation and partnership deals that connect the right brands with the right properties.
Event Production
From concept and talent to on site execution, including bespoke multiday event experiences at major festivals.
Experiential Activations
Immersive brand experiences built for real audiences, with sponsorship woven into the experience instead of stuck on top of it.
Programming Management
Talent booking and schedule management for festivals and multiday events, working closely with speakers and performers to shape the program.
Portfolio
Events, activations and programs, from SXSW houses to festival stages.
Selected work
A look at events and programs produced over the years.
MODE Festival by Flickr
Director of Classroom Programming
Marshall at NAMM
Project Manager
Marshall Funhouse at SXSW
Lead Producer
M&M’s Sweet Suite Studio at SXSW
Lead Producer
Brooklyn Bowl Family Reunion at SXSW
Event Creator & Lead Producer
Relix Celebrates 50 Years of Music & Culture
Event Creator & Lead Producer
LOCKN’ Festival
Sponsorship Sales
The Lab at Panorama Music Festival
Project Manager
Hype Hotel at SXSW
Event Creator & Lead Producer
PureVolume House at SXSW and CMJ
Event Creator & Lead Producer
Let's talk
Planning an activation, looking for sponsors, or building a program? Send a note.
josh@deadwax.co